About Us
Hjalmar Carlson, my great grandfather, an immigrant from Sweden in 1900, was an award winning engineer & inventor. Most things he invented would go unnoticed like so many great innovations do but these inventions changed people’s lives.
For instance, as city densities exponentially increased & larger apartment buildings were constructed in the United States there was a massive increase in fires that would destroy entire buildings & lives. To help combat this problem, Hjalmar Carlson developed the overhead sprinkler system which can be seen on ceilings around the world today.
Like Hjalmar Carlson, our mission is to create thoughtful digital product that solve important problems.
Approach
No one problem is the same, but the process for discovering a solution is. Our backgrounds in design and development allow us to streamline the process from early concepts to market ready products. The guidance we provide will also help your business avoid the expensive and time consuming pitfalls that can occur when being reactive to industry trends.
We thoroughly evaluate all technologies and with confidence can recommend toolsets that are appropriate for your business and are the foundation to a sustainable product.
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Learn and understand the current market and the impact that different products makes. This can include investigative competitive research, user interviews and surveys.
Gain insights from industry observations and meaningful trends to determine the correct market fit in today’s landscape.
Work closely with stakeholders to clearly define the product and expected outcomes
Determine what features are absolutely essential to the success of the product and develop realistic product roadmap
User experience is far beyond a logical layout, it is user psychology and understanding intent. These intention must be baked into the product from the start
It is an iterative approach to design, starting with rough wireframes and storyboards
User are at center of the design, how each element helps the user get closer to get what they want out of your product. Is it intuitive?
Checks and balances at each step to insuring nothing is over designed and we do not lose sight of the product vision
There is no shortcut to building great products, time and investment is required. We help focus the process so time and money are not wasted.
We’re psychologist, seeking to understand user intent and behaviors when using your product
Take data and testing results and turn them into actionable insights that improve your product
Services
We are the compass, the trail map, that helps you navigate the product development process.
We solve problems with intuitive design and creative technology. We are psychologist analysing user behaviors and delivering insights that help drive product growth and engagement.
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Contact
Together we can create products that solve big problems. Tell us about the your idea and how we can help bring it to life.
“A Vision Without Execution Is an Hallucination”
—– The Phonetics Hjalmar // ‘ya-lmar’ —–